6 Ways Marketers Can Leverage Alltop
Perhaps, the best thing about social media is that is gives an opportunity for everyone to raise their voice. And the worst thing is that it gives everyone an opportunity.
There are literally millions of blogs on web and the number is growing stronger each and every day, which means that it is becoming harder to find reliable information online.
Alltop, founded by Will Mayall, Kathryn Henkens, and Guy Kawasaki in early 2008 aggregates and organizes content across the web. It simply acts as an online library for users looking for information online.
Alltop filters and provides the best reliable information on any topic. For example, if you want to find out latest news on sports, it has a dedicated page that pulls out all the latest information or news on sports from authority news sites and blogs.
Alltop is a valuable tool for marketers. Marketers can benefit from it in the below ways.
1. Stay on top of the news: Interested in what’s happening in real industry industry? Just go to http://real-estate.alltop.com/ and get all the latest information. With Alltop, you can get the latest information aggregated from reliable sources on the web.
It instantly lets you identify the hottest trends in the industry which in-turn helps you design better strategies for your marketing plans.
2. Research tool: If you are planning to switch into a new product division, Alltop lets you quickly get up to the speed on new product divisions and discover about the marketing efforts being invested to promote those products.
You can track development in your industry. For example, if you belong to software industry, by quickly checking the top sites in Alltop, it gives you an idea of marketing trends in software industry and marketing efforts of your competitors.
3. Improve your writing skills: You can judge the writing style of top bloggers by quickly scanning how they position their content, the length of their posts, different plugins they use to attract visitors, how they spread their content across social networking sites etc.
You can quickly improve the quality of your titles by scanning dozens of titles in Alltop. You’ll get an idea of what makes an effective headline.
Additionally, you can keep an eye on what’s working for top bloggers in your industry. For example, if most of the top bloggers are advicing on video marketing, then that’s probably what you need to concentrate on in future.
4. Include your blog and get extra traffic: You can get your blog included in Alltop directory here http://alltop.com/submission/ . This not only sends you more traffic to your site but also raises its visibility, awareness and exposes your skill set to a large number of people.
But there is a trick here. Before you submit your blog to Alltop, familiarize yourself with Alltop so that you can better “sell” your blog. Also make sure that your blog has a feed so that Alltop can pull in your content regularly.
5. As a Feed reader: Alltop lets you create your own page where you can populate the page with the sites and blogs you want to track. It also lets you share the page with others.
Guy Kawasaki explains that Alltop aggregates the five most recent stories from each feed, helping marketers to quickly scan for stories that interest them.
6. Source of Information for Twitter: If you have launched a Twitter account and struggling to decide what to tweet about, then Alltop helps you. You can browse variety of categories and tweet them. Every topic in Alltop has an RSS feed. Using Twitterfeed, you can grab the RSS feed and insert into your Twitter stream. You can also create a personalized Alltop page with the selected RSS feed and insert into your Twitterfeed.
I am an online marketer and always look for better filters to find the relevant information I need. If you are like me, give Alltop a try. It may not disappoint you.
Author : Indu Priya is a traffic expert and blogs at blog.theideashome.com. Get her free guide on driving 100+ traffic per day to a brand new site.
